About Us

The mission of Citizens for a Scenic Wisconsin is to preserve and enhance the visual character of Wisconsin.

Citizens for a Scenic Wisconsin is an organization of people interested in protecting and enhancing the attractiveness of our environment, natural and manmade, in the state of Wisconsin. We believe that America’s scenic heritage is fundamentally important to individual and collective well-being, to economic prosperity, to a healthy ecology, and to the quality of everyday life.

Our objectives are to support and promote programs and policies that protect natural beauty in our environment, preserve landscapes and streetscapes, protect historic and cultural symbols such as barns, conserve trees, and improve the appearance of communities. Our members include individuals, homeowners, and business owners who are concerned about proliferation of billboards causing deterioration of scenic beauty along our roadways.

Board of Directors and Officers     2025

Gary Goyke, Maple Bluff, President

Shirley Brabender Mattox, Oshkosh, Vice President

David Asman, New London, Secretary

Charles Clemence, LaCrosse, Treasurer

Scott Becher, Neenah

Rich Eggleston, Fitchburg

Charlie Mitchell, Wauwatosa

Jay Salinas, Reedsburg

Vernie Smith, Viroqua

Emily Voight, Appleton